Advertisers can now execute digital out of home (DOOH) campaigns on key SPHMBO sites on the various DSPs through PMP deals on the programmatic SSP platform, Place Exchange. This will enable advertisers to book outdoor campaigns with the benefits of reporting, attribution for OOH, and built-in brand safety.
These sites include the largest DOOH screen in the CBD at One Raffles Place, as well as those located at Vivocity, Tiong Bahru Plaza, Bedok Town Square, HDB Hub, Marina Square, and South Beach.
Prices start from as low as US$130 per day.
The seamless programmatic execution supports digital display formats, programmatic guaranteed deals, as well as access to up to 24.5 million monthly impressions.
All standard out of home (OOH) targeting capabilities, including daypart, geo and more are supported within the Demand-Side Platform (DSP).
SPHMBO is the outdoor media arm of Singapore Press Holdings Limited. It specializes in providing high-impact large outdoor formats and LED billboards at some of the most sought after outdoor media locations in the Central Business District and Orchard Road to indoor digital screens in popular shopping malls and transit hubs.