Anyone walking past the Tekka Place shopping centre in Little India would have no reason to forget to wear a mask as long as they heed the community message on SPHMBO’s panoramic building wrap.
This is due to the “Mask Up” campaign by SPH’s outdoor arm, which conveys the message to the residents of Singapore to mask up for themselves and for everyone else.
The billboard is a highly visual reminder that is clearly seen to those who are walking past the strategically positioned junction lightbox, which offers a bi-directional view for head-on traffic from Bukit Timah and Selegie Road.
Located by Rochor and Little India MRT stations, SPHMBO’s panoramic building wrap spans across more than five storeys of the shopping centre’s Annex block and is the largest of its kind in the Little India district. The site has a total catchment of over 100,000 within a 1-km radius. Almost half of this comprises a working population, of which 90% are PMEBs. The rest include tourists, students, and residents.
Ms Julie Wee, Head, SPH MBO said: “The pandemic has taught us that everyone plays a role to play. With this in mind, SPHMBO wanted to do our part by utilising one of our platforms to effectively remind people of the importance of wearing masks.”