Malabar Gold & Diamonds kick-started SPHMBO’s newest advertising site with the launch of their branding campaign last November. The new site, a junction lightbox, is strategically placed at the façade of Tekka Place, an integrated development in Little India located at one of the busiest traffic junctions in the city fringe.
Standing at 6.9m high by 4.5m wide, the junction lightbox offers a bi-directional view with head-on traffic from Bukit Timah and Selegie Road, and targets commuters entering and exiting Little India MRT station.
Enhanced with eye-catching visual by Malabar Gold & Diamonds and a red digital ticker which delivers headline news in real-time, the lightbox is definitely hard to miss.
The large-format lightbox is managed exclusively by SPHMBO, the outdoor media arm of Singapore Press Holdings. SPHMBO is also set to manage Tekka Place’s Panoramic Building Wrap, the largest building wrap in the district that spans across five storeys of the Annex block.
Julie Wee, head of SPHMBO, said: “We are proud to be able to set our advertising footprint into the Little India district, extending the advertising options for our advertisers to reach out to more targeted audience. This is just the beginning of 2020 and more new achievements are to come.”